Introduction

In 2015 Apple released their first generation AppleTV experience. I was tasked to be the designer on our brand’s first AppleTV experience for four of our brands: BUILD, Engadget, TechCrunch and Autoblog. At the time I was a designer on an experimental design team. So, our intention and task is to learn the process of integrating the company’s media content with the platform. To uncover how long it would take and what results it would bring. We did not have the pressures of building more audience, though those were put into consideration later during the design process.

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Autoblog

Since there were four brands one of the ones that we designed the most unique features was for Autoblog.

"Autoblog is an American internet-based automotive news and car shopping website owned and operated by Oath Inc. With 9.2 million visitors to the Autoblog website each month, we are one of the top-tier destinations for industry news, car reviews, and vehicle shopping tools."

Source https://www.autoblog.com/about-us/

 

Ideate

Our task was to port and design some of their most popular features onto AppleTV which included:

  • “Autoblog Today” - a new feature where we showcase 4-5 top videos of the day.

  • Autoblog Gallery - a space to browse through all the car galleries of Autoblog on your tv screen and send some to your own device or to a friend.

  • Watch all Autoblog shows

  • Watch Autoblog's new 360 videos

  • Watch Autoblog's shows and when applicable tap an icon to view more details about the car you see. A feature that we called, "X-Ray"

  • Autoplay next video

 

Autoblog Today

New feature where we showcase 4-5 top videos of the day in a playlist.

Autoblog Today - Motion Prototype for Visualization

 

Autoblog Today - UX

 

Autoblog Today - Visual Design

 

Autoblog Gallery

Browse through all the car galleries of Autoblog. Send photos to your own device or to your friend!

Gallery - Motion Prototype for Visualization

 

Gallery - UX

Gallery - Visual Design

 

Watch All Shows

Autoblog wanted this opportunity to showcase their original video content on AppleTV. Each show took the user to the show's landing page with all videos from that show.

 

Autoblog's shows:

 

360° Video and X-Ray Video

 

Launch Visual Production Set with App Icons, Search, All Shows, Settings

 

Engadget

 

Build

 

TechCrunch

 

Evaluate

After launching all four brands on AppleTV we we tasked to increase video views based on our data. We were not able to further iterate on it, however I did propose a plan for the team incase we wanted to explore it in the future.

Proposal to increase video views