How to Use Storytelling to Present Your Design Work

Imagine this: you’ve been asked to share your design work with stakeholders, product managers, and engineers. It’s a big moment. Everyone’s looking at you, ready to hear your ideas and give feedback. But then it hits you, where do I even start?

You’ve got 15, maybe 30 minutes. What do you show? How do you explain your decisions? How do you make sure the feedback you get is actually helpful?

Well, here’s an idea: tell a story.

 

Start with the overview

Every great story has a reason for being told, and so does your design work. Start by setting the scene. Why does this project exist? What problem are you solving, and why is it important?

Share a few key points to give everyone the context they need. Maybe it’s a customer pain point you uncovered or a business opportunity that your design is addressing. This part doesn’t have to be long—just enough to get everyone on the same page.

 

Bring in the Customer

Your customer is the heart of this story. Help your audience see the problem through their eyes.

What are they struggling with? What’s frustrating or confusing for them? Use specific examples from your research—whether it’s a quote, a behavior, or a stat that highlights the problem. Then, zoom out a little. How does this challenge fit into the bigger picture?

By now, your audience should feel like they know the customer. They’re rooting for them, which means they’re rooting for your design to succeed.

 

Share What You’ve Learned and the opportunities

Next, it’s time to share the insights that shaped your work.

What did you discover about your customer that made you think, “This is what we need to solve”? Highlight the key takeaways from your research or testing that connect directly to the problem you’re solving. If it makes sense, show how these insights map onto the customer’s journey.

This part is crucial—it builds the bridge between the problem and your solution.

 

Reveal the Solution

Now for the big moment: your design.

Walk your audience through the features you’ve created. Explain what they are, how they work, and, most importantly, why they matter to the customer. Keep it simple and focused.

Show static screens or mockups—something visual that everyone can engage with. Talk about the flow of your design and how it solves the problem. And don’t forget the details—mention any edge cases you’ve already considered and invite your team to share more.

 

Wrap It Up with Next Steps

Finally, close the story with what happens next.

What’s your plan moving forward? Are there specific areas where you need feedback or alignment? Wrap up with a clear set of next steps and invite your audience to weigh in.

Storytelling doesn’t have to be complicated, but it does have to be thoughtful. By taking your audience on this journey—starting with the “why,” showing the problem, and then revealing the solution—you’re not just presenting your work. You’re helping everyone see the bigger picture and empowering them to give meaningful feedback.

So, the next time you’re asked to share your work in a meeting, don’t panic. Just remember: a little story can go a long way.

Yours,

Wynne

Design, Leadership, Collaboration, MentorshipWynne Leung
Product Design Portfolios That Inspire

During mentorship and coaching, I’ve had the privilege of coming across so many unique and beautiful portfolios from designers all around the world. These portfolios come in all shapes and forms—created on platforms like Figma, Framer, Notion, SquareSpace, or even hand-coded from scratch. Whether it's a sleek PDF or an interactive website, I always come back to one key point: It doesn’t matter how you share your portfolio or which platform you use, as long as it’s accessible to the person viewing it. It’s as simple as that—we want our audience to access and engage with our work seamlessly.

In fact, this has become one of the most common questions I get from mentees—how to showcase their work in a way that not only displays their skills but also tells a compelling story about who they are as designers. It’s not just about what you’ve created; it’s about who you are and the why behind your designs.

To help inspire your own creative journey, I’ve compiled a list of portfolios that have resonated with me. Keep in mind that these designers may be at different stages in their careers, and their disciplines may vary. What I found most inspiring, however, is their ability to not only showcase their work but also share their personal stories in a way that feels authentic and engaging.

These portfolios serve as a great example of how to blend creativity with storytelling. I hope they inspire you to create a portfolio that’s not just a display of your projects but also an expression of who you are as a designer.

Enjoy exploring!

 
Design, Leadership, MentorshipWynne Leung
Portfolio review template for emerging Designers

Portfolio reviews and The Art of Storytelling

At their core, portfolio reviews are about storytelling. It’s your opportunity to showcase not just your work but also who you are as a designer. Here’s a structure that’s particularly effective for emerging product design positions:

1. Your Storytelling Skills

You’ll likely have only 15–30 minutes to present, so focus on a concise, compelling narrative. Choose one project that allows you to tell a complete story, from identifying the problem to researching, designing, and delivering the solution.

Think of this as sharing one “episode” of a series—not the entire Netflix season. Carry one or two consistent themes throughout your story to maintain focus and clarity. A good story captivates, informs, and leaves a lasting impression.

2. Your Product and Business Understanding

Great product design goes beyond aesthetics. It’s about aligning with the product’s purpose, understanding the customer, and contributing to business goals.

During your presentation, illustrate your understanding of:

  • Product Fit: How does your solution align with the product’s vision?

  • Customer Insights: What do you know about the customer’s needs, motivations, and pain points?

  • Business Impact: How does your design contribute to the business strategy or goals?

By addressing these areas, you demonstrate that your designs don’t just look great—they deliver real-world value.

3. Your Visual and Motion Design Skills

Your presentation is also a stage to showcase your craft. Include screenshots, visuals, or even better, open a Figma prototype or live demo. Showing your work in action demonstrates your ability to bring ideas to life and gives your audience a tangible sense of your design style and technical proficiency.

4. Showcasing You

Your portfolio presentation isn’t just about the work; it’s about you. Let your unique passions and strengths shine through. For instance, if you’re deeply interested in data analytics, weave that into your narrative. Sprinkle in moments that highlight your values and what excites you most about the design process.

Your passion and personality are as critical as your technical skills—don’t be afraid to let them show.

Template for Success
To make things easier, I’ve created a portfolio presentation template. It’s designed to help you organize your story and showcase your work effectively. Below is a template that I created to support you emerging designer for your portfolio review. Hope it helps you on your journey.

Remember, every presentation is a chance to connect, inspire, and leave your mark. You’ve got this!

Warmly,
Wynne

Design, MentorshipWynne Leung
Navigating Portfolio Choices as a Product Designer

As a staff product designer, I’ve been noticing something interesting lately: mentees feeling overwhelmed by choice when it comes to their portfolios. Should they be long or short? Should they focus on breadth or depth? I’ve reviewed so many different types of portfolios over the last year, and here’s the thing—they’re all different. So, how do we decide what kind of portfolio aligns with the role we’re aiming for? Let’s explore what companies are looking for in product designers today.

From my conversations on ADPList and coaching sessions, I’m starting to notice some patterns:

What Companies Want from Product Designers

  1. Execution-Oriented Designers: Companies are often looking for designers who can jump in and execute on challenging, time-sensitive projects. If your portfolio demonstrates a wide range of skills—from research to implementation—it’s likely to catch their attention.

  2. Team-Leveling Roles: I’ve also noticed companies hiring designers to "level up" their teams. Highlighting skills like teaching, coaching, and mentorship in your portfolio can make you stand out for these roles.

  3. Design Principles Expertise: Employers are increasingly valuing a strong grasp of design principles. Make sure you can demonstrate how you’ve applied these principles in your work.

  4. Collaboration Experience: Collaboration is key. Show that you’ve worked effectively with product managers, engineers, and other stakeholders. Strong collaboration skills are non-negotiable for many roles.

  5. Showcasing Impact: How do you show the value of your work? Companies want to see the impact of your designs—include measurable outcomes and stories that highlight the difference you made.

  6. Relationship Building: Strong interpersonal skills and the ability to build rapport with managers and cross-functional teams are becoming essential. Demonstrate this in your portfolio wherever possible.

  7. Design Systems Knowledge: An understanding of design systems—how to build and implement them—is a major plus for many hiring managers.

  8. Navigating Disagreements: Learning how to disagree constructively and show what that means in practice can reflect emotional intelligence and maturity.

 

Back to Basics: Designing, Thinking of the User, and Collaboration

When it comes to creating your portfolio, it can be helpful to align with the foundational pillars of product design. Coursera’s definition of a product designer breaks this down nicely into three areas:

  1. Designing: Your core task is to design. Show off your ability to create—whether it’s through your mastery of color, typography, or layout—in well-crafted artifacts.

  2. User-Centered Thinking: Fold UX principles into your work. Show examples of A/B testing, surveys, wireframes, prototypes, and journey maps that demonstrate your ability to think of the user.

  3. Cross-Functional Collaboration: Product designers take a holistic view, working across teams to align with company goals. Highlight your collaboration with other designers, researchers, and business teams to showcase this aspect.

 

Adding Business Acumen to the Mix

Interaction Design’s definition of product design adds another layer: the business side of things. Beyond crafting delightful and usable products, product designers also:

  • Define product goals and roadmaps.

  • Guide teams and stakeholders on ROI and strategic concerns.

  • Ensure designs align with feasibility and market success.

By integrating these elements into your portfolio, you position yourself as a candidate who not only understands design but also its broader impact on the business.

 

A Call to Action

If you’re feeling lost while putting your portfolio together, try anchoring it in the core principles of product design: Designing, Thinking of the User, and Collaboration. From there, add layers of business strategy and measurable impact to create a compelling narrative.

Your portfolio is more than a showcase of your work—it’s a reflection of who you are as a designer. By aligning it with today’s job market expectations and the foundational principles of product design, you’ll craft something that not only stands out but also feels true to you.

What do you think your portfolio says about you as a designer? How might it tell the story of the impact you want to create? And hey, if your portfolio feels like a never-ending work in progress… welcome to the club! Just remember, even the Mona Lisa took years to finish.

 

Resources

Mentorship, Design, PersonalWynne Leung
Mentee Q&A Greatest Hits: Design Tips, Resources, and Real Talk

Over the past few months, I’ve had the privilege of mentoring some incredible designers through ADP List, 1:1s at coffee shops, and other spaces. Mentorship has a funny way of being a two-way street—I learn just as much from my mentees as they do from me. Their questions remind me how vast and dynamic the design world is, and every once in a while, they hit me with, "Where does a lonely designer find their design soulmates?" or "Can I prototype my life decisions? Asking for a friend."

Here’s a curated hit list of popular mentee Q&A moments, sprinkled with actionable resources and a dash of humor (because let’s be honest, we all need it).

 

1. "I work by myself as a designer at a startup. Where can I find my design community?"

First off, I see you, lone wolf! Isolation is real, but the design community is massive and welcoming.
Tip: Join Creative Mornings in your city. Free coffee and camaraderie? Yes, please.
Creative Mornings

 

2. "How do you collaborate at work?"

Cue every designer's kryptonite: meetings. The antidote? Google’s Design Sprint Kit. It’s like a superhero cape for collaborative problem-solving.
Google Design Sprint Kit

 

3. "How do I explain UX Design Principles without rambling?"

The secret sauce: Use Laws of UX. It’s concise, practical, and makes you sound like you actually memorized Don Norman’s The Design of Everyday Things.
Laws of UX

 

4. "What’s the history of design systems? Asking for a retro-loving friend."

Grab your time machine. The NASA Design System from 1967 is where it all started—yes, rocket science and design have always been besties.
NASA Design System

Also, the New York Subway’s system? An iconic design nerd rabbit hole.
NYC Subway Manual

 

5. "Can you recommend modern design systems?"

  • Google Material Design: The Beyoncé of design systems.
    Material Design

  • Microsoft Fluent Design: Sleek and corporate.
    Fluent Design

  • Adobe Spectrum: Because we’re all still lowkey jealous of Adobe’s gradients.
    Adobe Spectrum

 

6. "What is accessible brand design?"

The Olympic Committee nailed this one—design for everyone. Inclusivity: always in style.
Accessible Brand Design

 

7. "Where did you get your coaching certification?"

Shoutout to UBC’s Organizational Coaching Certification, where I learned how to unlock not just doors, but entire houses of potential.
UBC Coaching Certification

 

8. "What’s the deal with design prototyping?"

It’s like baking before you commit to dinner service—test, iterate, then serve.
Design Prototyping 101

 

9. "How do you answer behavioral interview questions?"

Ah, the STAR method: Situation, Task, Action, Result. Amazon basically coined it, so it must be good.
Amazon STAR Method

 

10. "How do I prepare for a whiteboard challenge?"

No need to sweat it. Coursera breaks it down like a pro wrestling match—step by step.
Whiteboard Challenge Prep

 

11. "Any resume templates you’d recommend?"

Chris Do’s template is a masterpiece. Your resume will look so good, hiring managers might frame it.
Chris Do’s Resume Template

 

The Wrap-Up

Every mentee question is a reminder of the incredible curiosity and courage in the design community. Design isn’t just about solving problems—it’s about connecting people.

Got a burning design question? Drop it below—I might just add it to the next hit list!

Yours,
Wynne

MentorshipWynne LeungComment
Bouncing Forward: My Journey from Surviving to Thriving

Resilience is a topic that has deeply resonated with me, especially in recent years. Like many, the pandemic brought unexpected challenges, leaving lasting effects on my personal and professional life. But even before the pandemic, I faced personal hardships that tested the very core of my resilience.

I experienced not one, but three miscarriages. The first one was by far the hardest. It’s something that isn’t often talked about openly—did you know that almost 40% of pregnancies end in miscarriage? It’s a statistic we rarely hear in movies or everyday conversation. For me, these losses were painful both physically and mentally, and the aftermath involved over a dozen scans. Each scan served as a reminder that my baby was no longer growing. I felt numb during that time, but reflecting now, I realize just how profound the pain was.

However, through these painful moments, I began to build a network of support. Online communities, doctors, therapists, and grief groups became my anchors. Through coaching and the love of my family, I started the slow process of healing. I thought this was resilience—I believed that by surviving, I was growing stronger.

But recently, I attended an ICF training with Denise Campbell, and I realized I had misunderstood the concept. Resilience, as I learned, is often described as the ability to "bounce back." I had been trying to bounce back to my old life, contemplating moving back to Toronto and longing for the days when I could walk to a physical office and have friends nearby. But the truth is, life had already changed. I wasn’t going to bounce back; I needed to learn how to “bounce forward” (Campbell, n.d.).

"Bouncing forward" (Campbell, n.d.) means accepting that things have changed and finding ways to thrive in the new reality. Over the past five years, without even realizing it, I had already started bouncing forward. I’ve built strong relationships with friends across different cities, and though we live miles apart, our connections remain as close as ever. I’ve also made new friends here in Kelowna, even when we seemingly have nothing in common. I recently bought snowshoes, hoping that this winter I can explore the beautiful outdoors, embracing new experiences and continuing to move forward.

Perhaps thriving in this new direction can feel more like embarking on a luxury cruise—calm, supported, and at peace. It’s not about rushing through turbulent waters, but rather gliding steadily forward, knowing you have everything you need on board. This journey feels restful, with a newfound sense of ease and relaxation that I had never experienced when I was just trying to "survive."

Denise Campbell's course taught me that resilience is about adapting to change and thriving, not just surviving. As she explains, resilience is about "bouncing forward," not just "bouncing back" to the way things were (Campbell, n.d.). I encourage anyone interested in learning more to reach out to her for guidance.

As the world continues to evolve, I feel more confident that we will all find ways to thrive, no matter the challenges we face. What about you? In what ways have you bounced forward after the pandemic?

See you on the cruise,

Wynne

Bibliography

Campbell, D. Resilience: Bouncing Forward, Not Back. DC Learning. Accessed September 24, 2024. https://dclearning.co.uk/

PersonalWynne Leung
Every step is a forward step

Sometimes it’s challenging to decide how to move forward and whether taking a particular step will yield the results we’re hoping for. During these moments, I find myself paralyzed, contemplating and discussing options with my husband. We think about our plans for the next few years and try to strategize accordingly. As a result, we’ve postponed many renovations on our current property because we were planning to eventually sell it and move back to Toronto. This was our strategy, but time has passed, and circumstances have changed. Recently, 1,800 people were laid off from my workplace. Although I wasn’t affected this time, it prompted us to reconsider our approach.

The future feels uncertain right now, making it difficult to plan every step and establish a concrete strategy.

In response, I’ve adopted a new intention: to embrace courage. To move forward and navigate the future with confidence. There will be numerous paths and scenic routes along the way. After years of relying on Google Maps, perhaps some less-traveled roads are precisely where we’re meant to go.

Recently, while searching for vanities for our bathroom renovations, we stumbled upon a couch at Structube that we both loved. Given how much we watch TV now, we decided to purchase it. We would have never discovered it if we hadn’t embarked on this journey.

Many individuals, whether through coaching or mentorship, grapple with questions of 'if/or.' Should I pursue this or that? It makes me wonder if our fears often hold us back. Perhaps it’s less about 'if/or' and more about taking action. Try it out, explore, and see what happens. If there’s a way to experiment with something without a significant commitment, why not?

PersonalWynne Leung
Exploring Boundless Creativity: A Journey of Connection and Growth

In my journey as a coach, I've embarked on a quest to understand the intricate dynamics of relationship building and teamwork, particularly within the creative realm. Along the way, I've encountered a recurring theme among designers - the yearning for deeper connections beyond the confines of the workplace.

In response to this shared desire for creative connections and personal development, I've compiled a list of inspiring spaces and resources that have enriched my own journey and may resonate with yours:

Online/In-person Creative Spaces:

  1. Creative Mornings
    These in-person events are a treasure trove for designers and creatives alike! From invigorating talks to interactive workshops, Creative Mornings provide a platform for meaningful connections and inspiration. Explore your local chapter for upcoming events and immerse yourself in a community of like-minded individuals.

  2. ADP List
    Connect with peers and fellow designers through ADP List, a platform dedicated to fostering insightful conversations and mutual support. Engage in discussions, seek advice, and expand your network within this vibrant community.

  3. Makerspace
    Venture into a local makerspace or craft studio to unleash your creativity and forge connections with fellow makers. Whether you're exploring pottery, woodworking, or electronics, these spaces offer a haven for innovation and collaboration.

In addition to these spaces, consider exploring:

  • Art Classes or Workshops: Delve into the world of artistic expression by enrolling in classes or workshops in your community. Embrace the opportunity to learn new skills and connect with fellow creatives in a supportive environment.

  • Local Art Galleries or Design Spaces: Immerse yourself in the vibrant culture of your community by attending events hosted by nearby art galleries or design spaces. Engage with local artists, gain insights into their creative process, and find inspiration in their work.

  • Collaborative Projects: Collaborate with other creatives on projects that ignite your passion and spark innovation. Whether it's a freelance gig, a passion project, or a community initiative, collaborative endeavors offer a platform for growth and connection.

As we navigate the ever-evolving landscape of creativity and innovation, let's remember to embrace the journey with curiosity and openness. What's one creative endeavor you're excited to explore or project you're currently working on? Share your thoughts and experiences in the comments below!

Warm regards,
Wynne

Design, Mentorship, PortfoliosWynne Leung
Designing Futures: Harnessing Collective Wisdom in Portfolio Reviews

I decided to host Group Portfolio Reviews on ADP List because many people were coming to see me on ADP List for portfolio reviews. I realized that my feedback would only be a fraction of what we all knew out there. The experience so far has been inspiring and amazing. I cannot wait to tell you.

Group Portfolio Reviews, Wynne Leung

Earlier in May, I booked a few sessions and simply called them "Group Portfolio Reviews". I created three sessions in May, one for every Wednesday, and only allowed for 5 participants. I thought I would use my group coaching skills learned at UBC to create a safe space for designers to come together, ask questions, and get help from each other.

To my surprise, all the spots were booked up within a few days. The waitlist had more than 12 people for each event, and I felt excited and shocked. I created artifacts to support the sessions as well as a fun takeaway: a checklist of items that helped me with my portfolio (I’ll let you know later how much that totally wasn’t helpful, later).

Adapting Strategies: Feedback and Experimentation

RSVP example sent to participants, Wynne Leung

In the first session, I was so excited. It was May 1st, and I was thrilled to see the 5 participants show up. To my surprise, only one person arrived. I felt embarrassed and guilty that this lone participant wouldn’t have the generative group experience. To my surprise, they didn’t mind at all. They were happy to discuss, and I was pleased to give feedback on their portfolio. At the end of the session, they recommended a great idea to me: to send a group email to ask people to RSVP to the event. I was so grateful for that feedback; I thanked them and decided to try that for the following week. I wasn’t able to "uninvite" people on ADPList, so I had to try something different.

I decided to experiment with two things:

  1. Increase the number of participants from 5 to 25. I thought that if I did that, it would allow more people to show up in case they decide not to come.

  2. Send out an email to ask people to RSVP to the event 48 hours in advance. I thought that if I did that, then I would get a better idea of who said they would come and who actually came.

Refinement and Results: Successful Implementation

I did both of these things, and in the end, I had 30 people who said they were coming on ADPList, and then 12 people said they would come. During today's event, there were about 12 people, and 10 people stayed the entire 90 minutes. The conversations were generative, exciting, and I felt amazed at how eager we all were to help each other. It made me feel happy and connected to my discipline all over again. We were all giving great feedback, and it was received with sincerity and respect. I think I really needed this, considering how things are at my usual competitive daytime job. It made me realize what a difference it makes when there is a system that enables people to behave a certain way; then they will.

Looking Forward: Optimizing Future Sessions

The next session is next week, and I’ve updated the event’s attendance policies and notified participants that only 10 people will be invited to join. I’m feeling excited and grateful that I designed something that is really helping us with our design portfolios and creative process. It honestly makes me feel so happy. As for the one-pager takeaway. I learned that almost most of everything in that list wasn’t relevant to any of the questions people had about their portfolio designs.

I cannot wait for the next session on Wednesday! What about you, what has worked well for you in portfolio design and development?

More to come,

Wynne

Design, PortfoliosWynne Leung
Crafting Your Design Identity: A Portfolio Design Guide
Crafting Your Design Identity: A Portfolio Design Guide

Are you an aspiring designer eager to break into the field but unsure how to showcase your talent effectively? Your portfolio is your gateway to opportunities, serving as a reflection of your skills, creativity, and unique design perspective. As a principal product designer with years of experience in the tech industry, I understand the challenges that aspiring designers face when it comes to crafting a compelling portfolio. That's why I'm excited to share with you a comprehensive portfolio design outline that has proven successful in my own projects.

 

Portfolio Piece Outline:

Use this guide below to format your portfolio piece:

Title: What is the title of your portfolio piece?
Your Role: What was your role in the project?
Duration of Project: How long did the project last from start to finish?
Roles of Collaborators: What were the roles of the people you worked with?


1. What problem were you trying to solve?

  • How did you determine it was a problem?

  • How did you know it was a problem?

  • Who is the problem impacting?

  • What was the problem statement? Here’s an example: "I am a [user persona], I am trying to [achieve a goal], but [encounter an obstacle], which makes me feel [emotion].”

2. Why was the problem interesting to you?

Why did the problem interest you considering your role, team, personal interest, or design perspective?

3. How did you solve the problem?

  • What process or framework did you use?

  • Why did you choose this framework?

  • What specific actions did you take to solve the problem?

4. What was the outcome?

  • What happened after the project ended?

  • What changes resulted from your efforts?

5. What did you learn?

  • What aspects went well?

  • What lessons did you learn?

  • What would you like to experiment with next?

 

tips:

  • Demonstrate a breadth of your design skillset, including cross-discipline collaboration, research, UX and UI design, product design thinking, content design, data analytics, and prototyping skills.

  • Feature an end product shot at the top of the page so that recruiters can see how you reached the end of the project process.

 

Printout takeaway

Feel free to download this free resource below to create your portfolio.

Portfolios, DesignWynne Leung
Portfolio Development: Show Me Who You Are.

In the busy world of creative industries, maintaining authenticity and individuality is not just a goal – it's a necessity.

I feel grateful to be exploring and reviewing many portfolios with designers. Yet, amidst this richness, I couldn't help but notice a concerning trend: portfolios that fail to capture the essence of the individuals behind them.

Every portfolio is an opportunity to showcase not just skills, but personality, passion, and perspective. It's a chance to stand out in a sea of sameness and leave a lasting impression. And while it may be tempting to conform to trends or mimic what's deemed "successful," true fulfillment comes from staying true to oneself.

By championing authenticity and creativity, we're not just raising the bar – we're redefining it. We're creating a culture where originality thrives, where every voice is heard, and where innovation knows no bounds. After all, we are creative people.

So, to my fellow creatives, I urge you: let your portfolios be a reflection of your true selves. Embrace your uniqueness, dare to be different, and never compromise on your vision.

Together, let's pave the way for a future where creativity knows no limits.

Join me on this journey as we elevate the standards of portfolio development, one creative expression at a time. Together, we can keep the industry vibrant, authentic, and endlessly inspiring.

PortfoliosWynne Leung
Turning Tides: The Evolution of a Mentor and Mentee

Working with young people always brings me back to when I was younger and the choices I made. Who I was, and how competitive I used to be when I was 24. It reminded me of how I met my mentor at 24 too. I didn’t know at the time that she would be in my life for the next 16 years. Jazzy would later become my mentor, greatest friend, and professional confidante, but it never started off that way.

I was 24 when I started my first real design job at a television company. It was the early 2000’s in Toronto. I was newly promoted to a designer and working my way toward becoming a senior designer. I knew we were hiring for a senior position, but looking around, I knew that I wouldn’t be qualified as a senior designer for that company. People had 6, 8 and 10 years of experience. Nevertheless, I tried anyway and failed.

A few weeks later, we interviewed a woman named Jazzy for the position. Looking at her work in the interview, I felt in awe. I couldn’t believe this person was able to be so complete and concise. I was so envious yet amazed. We hired her almost immediately. Upon getting hired, Jazzy began taking on the difficult projects: redesigning YTV and WNetwork. I watched as she produced in fascinating speeds these amazing design artifacts - “how does she do it?” I kept thinking to myself. Somehow, through being with Jazzy, I remember not taking the time to get to know her. My friend and I would often talk behind her back, feeling upset about how she got to work on such great projects while we were stuck with promo ads and much simpler projects.

Out of jealousy, there were times when I purposefully pretended to be nice to her and laughed at her. When I was 24, I felt like I was in competition with everyone else. I needed and wanted to be the best designer. I hated that all the new attention went to her. But, somehow, little by little, Jazzy and I got closer. We talked more, and I got to know her. We became acquaintances but never too close. She taught me how to handle large system redesigns, how to audit sites and products, perform user testing, create design systems, and implement them with developers. I learned so much from Jazzy. She was and is my greatest teacher.

A few months later, I got a job offer to move out west to be the senior designer that I wanted. Little did I know that all of the work that Jazzy did set me up for success in my new role. Jazzy told me before I left, “Wynne, don’t expect the place that you’re going to will be as organized as Corus. Keep your head up.” I took that to heart. Working at Disney, it was not as organized as Corus because they needed to have processes implemented for a large redesign. Because of Jazzy, I was able to implement the process that she taught me and align interdisciplinary teams towards a common design system. In addition thanks to an amazing outstanding designer that partnered with me - Nicki - and the web team of smart, intelligent, and funny developers, we were able to crank out a fully functional redesign in 8 months.

Three years later, I moved to Seattle to work for Amazon. On my second day there, I knew nobody so I went to the local bar. Across the bar, I saw a person who looked like Jazzy. IT WAS Jazzy. I said, “JAZZY!”, and she said “Wynne!”. We both couldn’t believe how we ended up working at Amazon this many years later, sitting at a bar in Seattle, Washington.

For the next two years, Jazzy was my best friend and mentor. We lived two floors from each other on West Lake Union. Because work was often extremely stressful, Jazzy would make us all Chinese soups filled with the most nutritious foods. We would go on holidays together to Las Vegas to see Cirque Du Soleil. To San Francisco to see the Golden Gate Bridge. Most of all, Jazzy was my mentor at work. She understood all the challenges that we went through, and we encouraged each other to keep going. Her design work always made me want to keep being a better designer.

I left Seattle and moved to San Francisco. She came to visit me at times, and we kept in touch. During the pandemic, I got an interview at Facebook and headed back to Seattle. We reunited again like no days had gone by. Since then, Jazzy’s been my mentor and one of very few people I know who have dedicated decades to the craft of design.

Looking back, I would have never thought that the person I thought was in competition with me would become my most cherished mentor and friend.

Do you have a mentor in your life? How did your mentor find you?

Love and Grace,

Wynne

Wynne Leung
Grounded in Curiosity and Compassion: Establishing Context

I see myself connected a component of the OCP team on the left side. Additionally, I position myself within a broader system shared by both the OCP team and the client team, with multiple layers interconnecting seamlessly. My primary affiliation is to be with the OCP team, as I am most closely connected to them.

My current thinking is to initiate from my present position, establishing a strong relationship with the OCP team and nurturing our relationship. Looking ahead, I aspire to extend my connections to encompass the overarching system that encompasses both the OCP team and the client team.

University of British Columbia: Team Coaching, Organizational Coaching, 2023

When I think of context exploration, my thoughts go towards “Phase 1: Inquiry into the team and its context” (Leary-Joyce, 2018, p. 42). This phase encompasses activities such as engaging with clients, discerning the primary stakeholders, conducting interviews and surveys, and cultivating a shared understanding of the prevailing challenges. As a woman, immigrant, Chinese-Canadian employed in the tech and having collaborated within different groups, I have a memory of pre-existing experiences of group dynamics in large corporations and the working relationships of a designer. I've also experience what it was like working as the only woman in a group of men for many years. Which both created amazing experiences and exposed me to harassments and power struggles.

I need to be aware of these in order to prevent my personal background from influencing the context within the OCP team and the client team. It is ethical that I approach the OCP and client teams with curiosity rather than judgment. I also recognize the importance of expanding my perspective with curiosity regarding the operational methodologies of diverse teams, all the while remaining receptive to novel possibilities and innovative solutions.

Leary-Joyce, J & Lines, H. (2018). Chapter 4: The Systemic Team Coaching ® Process. From Systemic Team Coaching. St Albans: Academy of Executive Coaching Ltd. pp. 35 - 58.

Organizational CoachingWynne Leung
Beyond Cosmic Alignment: The Real Work of Team Building

During the group discussion call, my group members and I discussed the various effective team dynamics we have experienced in the past. We emphasized the importance of factors such as well-structured processes, shared objectives, and alignment with the same managerial oversight. In our exploration of the models proposed by Wageman and the “60-30-10 rule” (Wageman, 2019, p.125) where 60% of team success stems from proper team design, we identified the pivotal role of a coach. A coach can contribute significantly by assisting in the development of a team's design and conducting preparatory work before the team's formation. This includes assessing whether the team is genuinely needed, defining its purpose, ensuring it comprises the right individuals to accomplish ambitious goals, and establishing a robust structural foundation. Additionally, our examination of Hawkins' work on the "the five disciplines" (Hawkins, 2017, p.47) revealed that a coach can facilitate the selection of suitable team members, help them formulate their missions, connect the team with stakeholders, foster social support within the team, and implement effective conflict resolution strategies. I was particularly intrigued by the "managing upwards by inviting red ink" (Hawkins, 2017, p.52) method, as it empowers the team to take control of situations and encourages a problem-solving mindset.

In light of my experience working on teams over the years, I am mindful of the potential influence of my personal biases and judgments. I am concerned that my inclination to "solve" problems may impact my coaching approach with clients. Consequently, I am continually working on enhancing my patience, recognizing that collaborating with diverse individuals may test this quality. Julie Stockton made a valuable point during our group discussion board regarding the importance of maintaining self-awareness in coaching. She stressed the need to constantly ask, "What is going on in me? What is happening with one of the team members?" This perspective will be an essential reminder as I embark on my coaching journey.

Upon examining Leary-Joyce's team coaching processes, I observe striking similarities between "phase 1: scoping and building relationships" (Leary-Joyce, 2018, p.36) and the "Connect: Ethical Partnership and Agreement" (FACE, 2022) phase. In both instances, the coach outlines the coaching model and sets expectations for outcomes. The Connect phase also focuses on collaboratively establishing the coaching partnership and nurturing ongoing connections. Likewise, "Phase 2: Inquiry into the team and its context" (Leary-Joyce, 2018, p.36) parallels the "Open" (FACE, 2022) phase of the FACE model, where we encourage open dialogue among group members to explore their perspectives and insights.

When viewed through the lens of equity, diversity, and inclusion, it prompts me to contemplate how to navigate the manifestations of power dynamics that become apparent during a coaching session.

As a designer in the tech industry, I often wonder about the implications of our increasing engagement with AI. How do you think AI will potentially impact  the future your coaching career?

Hawkins, P. (2017).  Chapter 3 – The Five Disciplines of Successful Team Practice. Developing collective transformational leadership (3rd ed). London: Kogan Page, pp 45-51.

Leary-Joyce, J & Lines, H. (2018). Chapter 4: The Systemic Team Coaching ® Process .From Systemic Team Coaching. St Albans: Academy of Executive Coaching Ltd. pp. 35 - 58.

Organizational CoachingWynne Leung
Nurturing hope through Coaching

In Term 2 we are learning about the “Aspects of personal power and influence” (Hartog, 2019, p. 266). What resonated with me is the topic of how to build leadership capacity.


“Leadership begins when we stop blaming others and making excuses when things go wrong.”

(Hartog, 2019, p. 266).


He explains that there are three areas of the coaching leadership capacity: authority, impact and presence. Authority comes from what you know and what you’ve done in the past. Presense is being able to be fully present, develop relationships with different types of people. Impact is “attracting energy of ‘presence’… People with high impact can shift the direction of a meeting, conversation or event” (Hartog, 2019, p 268).

In the ever-evolving landscape of professional coaching, the journey of self-discovery and personal development often goes hand in hand with guiding others toward their aspirations. As I step into Term 2 of my coaching venture, I find myself at a pivotal juncture, marked by a growing sense of confidence in the realm of "Authority”

Recently, I embarked on a new chapter as a coach at Mento.co, where my primary role involves providing coaching to aspiring product designers. This role has become a catalyst for the development of my own sense of "Authority," as I delve into the intricacies of coaching and leadership within the coaching domain.

But coaching is not solely about authority; it's about being fully present with clients, creating lasting connections, and leaving a profound impact. I've discovered that my meditation practice and engagement in art enable me to maintain a state of unwavering "Presence" during interactions with clients. However, like any endeavor, it comes with its own set of challenges, particularly when back-to-back sessions demand exceptional focus and resilience.

In my professional journey, I've had the privilege of collaborating with individuals from diverse disciplines, spanning engineering, product management, QA, directors, and marketing. This exposure has enriched my ability to connect with people from varying backgrounds, underscoring the importance of forging authentic connections.

As I reflect on my coaching experiences, the element of "Impact" emerges as a beacon of growth. I've consciously incorporated deeper, thought-provoking questions, humor, and candidness in coaching sessions, especially with clients I've worked with for an extended period. My aim is to foster an environment that nurtures learning and delivers genuine coaching experiences, both for individuals and teams.

While the journey has been marked by accomplishments and growth, I'm keenly aware of areas for improvement. There's a constant drive to enhance the "Impact" aspect further, to connect even more deeply and provide sincere guidance that genuinely transforms lives.

Additionally, I'm eager to continue honing my "Authority" skills by conducting personal coaching sessions and deepening my collaboration with Mento. The goal is to gain a deeper understanding of my clients' challenges and provide unwavering support that propels them toward their goals.

Yet, as I navigate the intricate world of coaching, I've come to acknowledge my penchant for setting high standards, both in my professional and academic pursuits. This realization has led me to understand how these standards can impact my ability to savor the learning process in all facets of life.

Moreover, I've become increasingly conscious of the mounting stress that accompanies the rigors of academic and work commitments, particularly since the onset of Term 2. My mission is to explore strategies that alleviate this stress and ensure a balanced and sustainable approach to my coaching practice.

In this moment, I pause to celebrate the successful culmination of my summer coaching sessions and the proactive pursuit of new clients. It's a gratifying experience to witness many of these clients continuing their journeys into Term 2. Each connection forged and every role I play in their development is a reason for celebration.

Lastly, I extend heartfelt gratitude to my family for their unwavering support throughout this coaching program. Their encouragement serves as a constant source of inspiration and reminds me of the profound impact that can ripple through the coaching process.

Join me in this exploration of growth, presence, and influence in the realm of professional coaching. Together, we'll uncover the lessons, challenges, and triumphs that define this transformative journey.

Wynne

Hartog, M. (2019). Chapter 26: Becoming a team coach. In D. Clutterbuck, J. Gannon, S. Hayes, I. Iordanou, K. Lowe, & D. MacKie (Eds.). The Practitioner's Handbook of Team Coaching. New York: Routledge, pp. 365-367.

Organizational CoachingWynne Leung
So, You Think It's a Team?

My group experience involved collaborating on projects, participating in design reviews during group ceremonies, and approval processes with engineers and product managers. Weekly 1:1 meetings with managers were a regular occurrence, during which I aimed to align personal goals with hers. I collaborated with the content designer, and we were managed by different people. I also worked closely with Product and Engineering, and our management structures differed. Sometimes this led to confusion and challenges, as information from our respective managers weren’t the same. This often extended project timelines and introducing complexities into our progress. I participated in volleyball and basketball leagues, attending and contributing whenever possible. These experiences were characterized by open discussions about strategies and strengths, all driven by a single, unquestioned objective: victory. I was keenly aware of both my teammates and opponents, confident in the support of my fellow team members and their unwavering commitment to our shared goal.

In my experience, true teams are united by a crystal-clear objective that binds them. Within such teams, accountability to fellow members is paramount. In contrast, in groups, my accountability was primarily directed toward my manager and the company. Teams fostered a strong sense of mutual support among members, while in groups, support typically came from managers, co-workers, or HR. While groups may share smaller goals, there isn't the same sense of mutual accountability as within a team. This realization aligns with the concept that "all teams are groups, but not all groups are teams" (Hatog, 2019, p.366)

In preparation for a group coaching session, I'm considering experimenting with a shared space for exploration. Inviting group members to vote on topics, providing focus to the group. I also recognize the importance of establishing psychological safety by conducting individual 1:1 meetings with group members prior to the session. “For group members to choose to share their perspective, challenges, and aspirations the sense of connection is essential.”(Britton, 2019, p.29). For a team coaching session, I'd encourage all team members to openly express relevant concerns in a collective setting. The transparency is crucial as team members are accountable to each other, and open dialogue is an expectation within a team dynamic. However, I'd also communicate with the sponsor and team leader before addressing the entire team.

Integrating into FACE (FACE, 2022), I'm focusing on maintaining neutrality. I'll share my commitment to neutrality to clients and remind myself to adapt to the diverse personalities within each session's explore phase. The ability to interrupt discussions is also essential, involving the establishment of mutual agreements on interruptions and knowing when to interject during the exploration phase.

From an EDI perspective, I wonder how people from various backgrounds experience team dynamics differently. Are there gender-based distinctions in how men and women perceive group and team experiences? How do children and adults encounter and interpret participation in groups and teams in distinct ways?

Are there situations at work where being in a group and team is more appropriate? 

 

Britton, J. (2019). Chapter 2. Coaching many: Team and group coaching. In Clutterbuck, D., Gannon, J., Hayes, S., Iordanou, I., Lowe, K., MacKie, D. (Eds.). The Practitioner’s Handbook of Team Coaching. New York: Rutledge, pp 24-35.

Hartog, M. (2019). Chapter 26: Becoming a team coach. In D. Clutterbuck, J. Gannon, S. Hayes, I. Iordanou, K. Lowe, & D. MacKie (Eds.). The Practitioner's Handbook of Team Coaching. New York: Routledge, pp. 365-367.

Organizational CoachingWynne Leung
Cultivating Courage: Empowerment Through Coaching

Over the summer, as part of my curriculum at UBC, I offered pro bono coaching with the intention of gaining more experience and attracting potential clients for Term 2, which starts in September. I began this long-term coaching experience by reaching out on LinkedIn, emailing colleagues, and talking to friends.

Today, I would love to share what I've learned about myself as a professional coach, as well as my aspirations and excitement for the future.

One of the most significant things I learned is the power of coaching in taking ourselves and our goals seriously. In our daily work, we often have goals imposed upon us that may not align with our life goals. Coaching helps put you first, allowing you to feel more supported and confident in your decisions.

Another valuable lesson was the importance of continuously asking for help. While I've always been open to seeking assistance, seeing my classmates and cohort members reaching out to me for guidance made me realize the strength of our community. It has made me more willing to ask others for their advice and experiences.

Looking ahead to Term 2, I'm excited to explore new coaching models and principles to better support my clients. One significant takeaway is the recognition of how much we rely on our community. People are more willing to help than we might believe, and I am committed to never hesitating to reach out for support.


I am leaving behind the "fixed mindset" from the book Growth Mindset, which views intelligence and abilities as unchangeable. My coaching experience has shown me that I can learn anything if I put my heart into it. I am replacing this fixed mindset with courage, community, and a sense of gladness.


As I enter Term 2 in August, I’m feeling excited to continue learning and offering long-term coaching. I'm looking forward to reconnecting with my cohort coaches, audit coaches, and mentor coaches. This term, I will be learning how to coach in an organizational group, exploring techniques to support us in our goals and journeys.

I understand that many people are seeking transition and change, especially after the long pandemic. I am genuinely excited to receive this training and eager to share it with as many people as possible.

Wynne

Organizational CoachingWynne Leung